Naoto Hirooka created his brand h.NAOTO in 2000, incorporating ideas of extreme punk, gothic-lolita and visual-kei. His designs are completely unique and visually eye-catching, garnering positive critiques worldwide.
The brand h.NAOTO endlessly seeks for a new world, and will continue to multiply diversely, and deepen.
h.NAOTO has produced many sub-brands such as NAOTO SEVEN, h.NAOTO FRILL, h.NAOTO Blood, Anarchy and DARK RED RUM.
More recently h.NAOTO has focused on the series of the Seven Deadly Sins and developed a new category focused on Steam Punk fashion “h.NAOTO STEAM” in 2013.